Samsung announces VR Creators platform


As its virtual reality continues to gain popularity as a platform, Samsung today launched a program aimed at encouraging development of VR content. Being called ‘Samsung Creators’, it is a series of seminars and classes aimed at educating independent filmmakers, vloggers and content creators about how to produce video stories for this new media platform.

The program aims to bring the power of VR technology directly to the people,” and “push the creative boundaries of 360 video storytelling.”

The launch of this program coincides with Samsung’s launch of Samsung VR (its own VR ecosystem) and the Gear 360, its first consumer-friendly 360-degree camera. Starting today, Samsung VR will now support user-generated content that anyone can share using their own 360-degree videos.

Samsung Creators offers tutorials and seminars to ensure that apps viewed through the Gear VR headset provide the optimal experience people expect from virtual reality. To promote this initiative, the electronics company will be launching a competition next month that challenges independent filmmakers and content creators to develop VR content. Ten winners will be chosen across the categories of music, auto, science and technology, gaming, travel, fashion, culinary, cause-related, 4D, and sports.

“We want to bring the power of VR technology directly to the people,” wrote Samsung Electronics America’s chief marketing officer, Marc Mathiu, in a statement. “To help creators learn and perfect the art of VR storytelling, we’ve built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories and inspires us all to do the same.”

Once the content has been produced, Samsung has a re-tooled market place to share it on. Samsung VR is similar to the App Store or Google Play store in that it’s where you can find the latest content for virtual reality products. Until now, only professionally produced content was available.

Samsung said that it’s going to be at the VidCon conference in Los Angeles, California this month and will host the first of Samsung Creators’ seminars and classes there. The company is working with filmmaker Casey Neistat to highlight emerging creators from YouTube in a feature that will air at the event

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